In a market saturated with listings, few moments truly shift perception. But the $2.4 million sale of 8 Glenview Court, Underwood wasn’t just a sale, it was a suburb-defining achievement that put Jacaranda Estate on the map.
“The Logan property market has not only kept pace with surrounding regions but has, at times, outperformed them. A standout moment came in December 2024 when Syed Ali negotiated a record-breaking sale, setting a new benchmark for the area.”
On a Saturday where 157 auctions took place across Brisbane, all eyes turned to Underwood. Syed Ali and his team delivered a blockbuster result that drew national media attention, featured in Brisbane Times, Domain, The Sydney Morning Herald, and View.com.au.
What made this even more remarkable? The property sat in Jacaranda Estate – long considered the quieter cousin to New Underwood’s luxury builds. Yet this result came within striking distance of the suburb’s all-time high of $2.45 million, closing a long-standing price gap and reshaping the suburb’s hierarchy overnight.
Behind the glamour of auction day was a campaign months in the making.
“We don’t just list a property,” Syed explains. “We design a strategy crafted around the seller’s timeline, lifestyle, and outcome.”
The sellers first met Syed at another auction. Impressed by his command of the process and connection with the crowd, they kept in touch for months before making the leap. Once engaged, Syed’s team took charge: organising everything from trade works and styling to pre-market prep and buyer finance pathways.
“Our job is to remove stress and add value,” Syed says. “Every detail is managed, every decision strategic. We create momentum before the campaign even launches.”
On the buyer side, the team worked just as hard – educating, qualifying, and nurturing interest to drive genuine competition on auction day.
The result? A record-breaking price. A media storm. And a powerful message: Jacaranda Estate is now a serious contender in Underwood’s top tier.
